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New York City
September 2003

Interactive Installation at American Museum of the Moving Image

DARE, a new interactive installation designed specifically for the American Museum of the Moving Image by Fabrica, the Benetton Group’s communication research center in Northern Italy, will be on view through October 26, 2003 in the Museum’s Warner Room. An innovative approach to the digital art form, DARE consists of four computer-based works formed by the images, gestures and drawings contributed by visitors during the course of the installation. DARE, the title of which refers to the Italian verb “to give” and the English verb meaning “to be bold,” invites visitors to be participants, not voyeurs, and by daring them to play along, they will create both the exhibition and the story of the exhibition.

When DARE opened, it was essentially a blank canvas waiting to be filled. The four pieces that make up the exhibition, Draw, Face, Grid, and Model, take shape as Museum visitors provide input, which are then recorded, becoming part of a sequence that can be played back or sampled. In Draw, each of the individual drawings becomes an extension of a single line that remains unbroken throughout the duration of the installation. In Face, an ever-growing sequence of visitors’ images becomes a stop-frame animated movie. In Model, the visitor can draw a 3D wire-frame model. Grid invites the visitor to create a video sequence featuring themselves that is then placed in a sequence of other previously recorded segments.

The artworks created during this collaborative process will be published in a CD-ROM later this year by Fabrica, in cooperation with Moving Image.#

Moving Image is located at 35 Avenue and 36 Street in Astoria, Queens. Subway: R or V trains (R or G on weekends) to Steinway Street or N train to 36 Avenue.

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