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SEPTEMBER 2008

Logos Bookstore’s Recommendations

By H. Harris Healy, III, President,
Logos Bookstore

1575 York Avenue,
(Between 83rd and 84th Sts.)

New York, NY 10028
(212) 517-7292,
Fax (212) 517-7197

www.logosbookstorenyc.com

Who is Briton Hadden? The Man Time Forgot. A book of the same title by Isaiah Wilner presents the reader the creation of Time Magazine and the life story of its true founder, Briton Hadden.

In his brief life of 31 years, Hadden, not only founded Time Magazine but also thought up Life and Sports Illustrated magazines, edited a small magazine on advertising called Tide, implemented early forms of magazine, market research, created a writing style known as Timestyle, providing an urbane style and wit to the early Time magazine, coining the phrase newsmagazine and running a radio show called Pop The Question while carrying on a madcap social life of endless parties.

Henry ‘Harry’ Luce figures prominently in this book as friend and Hadden’s competitive rival since their days at Hotchkiss and Yale and also the person Hadden feels he must have to help him start Time Magazine. Their relationship becomes strained over the years as they drift apart. Yet in terms of their business, they had an unusual arrangement where Hadden and Luce switched jobs from time to time. Most of the time, though, Hadden was editor-in-chief and Luce the publisher.

After Hadden’s death, Luce goes forward with Time Magazine, creates Fortune and takes credit for the idea of creating Sports Illustrated and Life. Luce also removes Hadden’s name from the masthead, rarely ever mentions Hadden and perpetrates the image of himself, Luce, as the founder of Time Magazine and Time Inc. Only after Luce’s death in 1967 is Hadden’s name put back on the masthead, but as cofounder not founder.

Isaiah Wilner, close in age to the age of Hadden and Luce when they founded Time Magazine, has presented an exciting account of the early days of Time Magazine and the personalities involved through a masterful job of summarizing what he learned from interviewing members of Luce’s and Hadden’s families and their friends and business associates. A list of the author’s interviews appears on page 273. There are also several pages of explanations about source notes, the source notes themselves, abbreviations used, an extensive bibliography and photographs of Hadden, Luce, their associates and love interests.

Come to Logos Bookstore and buy The Man Time Forgot and find out why that man should not be forgotten. Upcoming events At Logos
Kill Your TV Reading Group (KYTV) will meet on Wednesday, September 3, 2008 at 7 P.M. to discuss The Crying Of Lot 49 by Thomas Pynchon.

On Wednesday, October 1, 2008 at 7 P.M., KYTV will celebrate 10 Years with a party and a discussion of The Master and Margarita by Mikhail Bulgakov.

Thursday, September 25, 2008 at 7 P.M., Luce Amen will present the unplugged version of her musical, ‘The Amazing Journey Of Juan Diego’, which tells the story of an Aztec Matmaker who encounters Our Lady Of Guadaloupe, who asks him to build a church for her which he does by overcoming great adversity. Amen who also wrote the book and the lyrics, composes the music for this musical in a variety of styles including folk, country, jazz, classical and pop. The CD of this musical is currently for sale at logos. A full production of this musical is scheduled for later this year.

Monday, September 8, 2008 at 7 P.M. will see the return of The Sacred Texts Group led by literary agent Richard Curtis for further discussion of The Bible and related texts.
Welcome back from the summer!#

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